The Niche-Down Playbook
A 38-page guide on how creative studios use niche positioning to triple inquiry quality and double project value.
Most creative studios position themselves like a buffet — every service, every industry, every budget. It feels safe, but it's the reason your inquiries are mostly tyre-kickers and your pricing keeps getting compared to whoever undercut you last week.
The Niche-Down Playbook is the exact framework we use with studios to pick a defensible niche without painting themselves into a corner. It covers how to audit your last 24 months of work, find the wedge your portfolio is already pointing at, and rewrite your homepage, services, and outreach so the right people self-identify on the first scroll.
Studios that follow the playbook typically see inquiry quality (not volume) double within a quarter, and average project value rise by 60–110% over the following two.
What's inside
- The 5-question positioning audit
- Niche-vs-noose decision matrix (when to specialise vs stay broad)
- Homepage rewrite template with before/after examples
- Outreach scripts tuned for the niche you pick
- 12-week rollout calendar
Who it's for
Studio owners, freelance designers, photographers, and directors doing £80k–£500k/yr who feel stuck in a race to the bottom on price.
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